PACKAGING AND QUALITY : THE NEW BRANDING PARADOX

Branding without quality is the new paradox.. Before you place value on packaging, think through quality. .. Julius Afolabi 

Godliness with contentment is great gain. 1 Timothy 6:6!

The master profounded stated… Not all that call me Lord, Lord shall be saved. 

Dead conscience has bastardized branding!

Branding is the integrity of process and quality of management exposed.

Quality is the valued state of a thing, product, service, event, project and other endeavours. Branding is the promise of quality met consistently with economic efficiency.

Today, branding has become the rave of the moment, amazingly it has gone all through the fabric of humanity. Essentially a product with low or no packaging cum branding will have a low or no perceived value and will generate poor or no sales. How awful? Trading without branding is kindagarten.

Business, career and vocation has become vague without branding. Economically, socially and spiritually, true branding or packaging does not violate quality.

Quality is the purest value of a brand.

Package calls attention but quality embosses value, integrity and loyalty.

Branding has become a universal language that has overtaken the understanding of many people, businesses and organizations. However, Branding has been misinterpreted in most corners of business, career and ministry. For example, What do you call or how do you value of a business with a deceptive advertisement? Deception because service promise or product details failed to hit the promise hype or chant? Branding hype?  Better still how do you value the business that religiously observes morning devotion yet will cheat customers or deceive them? Spiritual branding? Further,  Public offices with huge value wall plaques and fellowships that yet embezzle public funds? Maybe, Our generation buys beauty without value. It’s why, Divorce statistics is high  because we have more of impulse marriages today that sacrifice process for impatient personal attraction. We seem to have forgotten that virginity is a brand and quality but without character it holds little or looses worth! It’s some what amazing to think we can produce quality without a true moral fibre! Philemon 1:6!

Deception has gained economic supremacy!  The devil is now manifesting as angel of light. It is time we get off the artistry black painting of the devil. The devil is airborne and connects faster than internet for those who create accommodation for him.

Financial integrity has equally been violated through mindless accounting packaging called creative accounting which seeks to build an empty value into the book of that enterprise. Knowledge growth without decorum will produce rogues. All I am saying is that Knowledge and research has provided financial branding of business books in deception of the true and fair state of the enterprise.

More so,  we see tragic world decadence because many societal vices have been renamed and branded to cover or to package hideous perpetrations. Professionals now use packaging to hide quality, it is more of perceive value than real value. Branding is about intrinsic and extrinsic value. Branding is a combination of packaging and quality. Packaging and quality is a distinction without a difference. Branding is not a deceptive coincidence but a coin of reputation. How sad, The externalities have taken over the sense of quality content. Painfully,  Professionals now gravitate towards being flashy to gather ignorant client to their risk. We present gaseous ephemerals to elope solid content of quality. We pride certificates that are dishonored instruments of professional bankruptcy because of personal errors and serial losses. Certification has become the branding without the real value of rescue that true learning is meant to serve humanity.

Many Schools now brand beyond relevant curriculum. The crowd mentality has taken over the quality paradigm that schooling is meant to occasion. By observation, This initiative melted into the organogram of education through affiliation with foreign schools just to proof sophisticated especially in Nigeria! In true terms, the idea is brilliant but the intention has become questionable. Conscience is absent!

The speed of change has improved cosmetics and today many look more artificial than normal. What a lie called branding but in truth bodily lies,living lies and packaged fake. A low quality suppressed with packaging. We have forsaken the beauty of the inner man, character of the heart and purity of privacy.

Government and social education are also branding fornication with the contraceptive idea rather than offering the best quality of abstinence and purity.

We have submitted the ultimate for an option and the barren option for an obligation. We claim to protect ST diseases which is not even absolute rather than destiny.

Leadership has been branded with impotent crossings rather than responsibility with integrity. Many leaders have forgotten that the quality of their leadership is the legacy of their brand. Leader, what will live after you? Daddy, mummy, what will be the testimony of your children? Hmm…True models are now scarce, what is available are packaged liars and blind guides.

Young people have gone yoked and contaminated with strength without honor and color. They are dressed up without addressing the necessary. They hustle wrongly and seek pleasure without pleasing their future. Strength wrongly channeled is stress. Stress is poor quality and ill branded health! All we have are branded and broken youths by idols of the mind. A waste walking and wandering without knowing. Am perturbed, Where is the quality of youthfulness today! To them, Education has become the frustration of the soul. Research has become tough demands despite fertility of the mind! The youths have become brands of no honor!

Quality youthfulness is knowing that we are accountable to God for our lifestyle. Ecclesiastes 9:11! Oh, how we have branded tomorrow without quality yet we claim sophistication and digitalization. 2 Timothy 3:7! Nothing is digital without a true conscience. A brand is a badge of honor.

Technology is designed to improve the quality and brand of life not to destroy, infest and contaminate purity. Purity is quality and a brand. We are to be brands plucked out of fire like the word that birthed us.

Bad enough the church has become terribly infested with the branding idea. Paul was stern with Timothy, preach the word in season and out of season, reprove, rebuke, exhort with all long suffering and doctrine. 2 Timothy 4:1-5! Today, the church has seasoned her message. Miracles have become the packaging that has ruptured the principle of work that balances faith. James 2:18! Prophecy has become the branding effect of ministry no longer holiness and godliness. Even the congregation prefers the entertainment rather than the encounters, what a brand the church has taken. The church has become more of a tourist center instead of an atmosphere of divine presence, concerned more about numbers than disciples. The church programme is filled with man made activities that add no spirituality to the congregation. The church wants lofty members who are hypocrites to package the church, the criminals and societal robbers fund the church projects and often want to determine the message. Church has become a business network than a spiritual gathering according to Hebrews 10:25! Men have become idols of the temple. Idols of the mind now control the message rather than Holy Spirit inspired teaching. The word in the  church is now packaged as interpretation of men even when the word of God is not of any man’s interpretation. We garnish the word of God even when we are admonished not to add or reduce the originality of the word. This is Certainly not the brand of gospel Jesus delivered to the Saints. We have forgotten Jesus went to the temple and sanitized it because Rather than build on the word, we are building on wonders. Branding without quality is claiming to be a Christian but walking in darkness of ignorance and laziness to search for the truth. Spirituality is a walk not a claim.1 John 1:6! 2 John1:4, 3John1:4!
Revival is the true brand of walking with God! John 3:3,8!

Jesus is the brand of quality and superior quality amongst all brands of men. John 14:6!

In all our branding and quality assurance, if we forget that there is a way that seemeth right unto a man but the end are the ways of destruction and death as stated in proverbs 16:25!

Branding without quality is nothing but the demonstration and manifestation of the love of money. 1 Timothy 6:10!

Many times branding are geared towards increasing price with a view of making money rather than making branding a support for quality to make a product or service a complete package of excellence. Money is a benefit of purity and quality not merely branding.

Branding is inferior without quality and branding is worthless without conscience.

It is after we die or life ends on this side of eternity that we will know the brand and quality of our life. Hebrews 9:27, Revelation 22:12!

Prepare to meet thy God! Amos 4:12!

Don’t be a brand without quality and don’t be a quality without a brand.

All things are possible to him that believes.

Shalom!

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THERE IS A PAUL IN SAUL

Every Saul lives in a compound, works in an office, teaches in a school, leads a team, does a business in the marketplace, works in an office and walks pass an Ananias every passing minute and day. There is a Paul That lies in them!
 
That armed robber in your neighborhood, That drunkard, that smoker, that assassin you know, That political embezzler, That gambler in your compound, that thief in your office only needs Jesus. Tell Jesus to Him!
 
Saul was a havoc, a menace, a terror in the neighborhood. So is that unsaved soul near you, in your office, doing business with you. Many are also born again but unsaved like Saul. Saul was a PAUL many ignored until Jesus decided to encounter him. You are the Jesus nearby today. you cant tell the blessing in your neighborhood until you spread Jesus around. You cant tell the solution and wealth of safety in your neighborhood until you pray Jesus into it. You don’t know the gold mine in your compound until you share Jesus. Nothing brings a Change like Jesus. I am a living witness. I didn’t know success, victory and freedom until i began to live for Jesus, my wits and education didn’t hold earthly and eternal value until i filled my life with His dimensions. See how much was in Saul,,
 
-He knew the scriptures but interpreted it to suit his vanities.
-He was a leader in the church but carnal and unlike a shepherd.
-He was educated but frustrated with academic philosophy rather than renewal of his mind.
-He was a leader but a vandal and destructive tool.
-He was a team lead but without focus on true value.
-He was a professional but full of compromise with excitement. -He was energetic but committed to destiny damages.
-He was employed but wrongly engaged and empty of fulfillment.
-He was a teacher but with the wrong passion, mentality and quest.
– He was a prolific writer but he wrote for violence, skepticism, circular humor, vain entertainment and immoral incitement.
 
Saul had everything to change His world but lacked someone with the effrontery to share Jesus with Him. PAUL in Saul was only waiting for an encounter with Jesus.
Isn’t our community, offices, businesses, sectors, nation and world being ruined by Saul(s) that have PAUL(S) in them. God made Paul but Satan polluted Paul and made Him Saul. Every “Bad or notorious Person” you see is good but needs Jesus. Water washes clean with a detergent. The gospel is the water and the Blood Jesus shed is the detergent that changes a Saul to a Paul.
we can save our children from the mayhem that Saul carry. we can also enjoy the uncommon impact, influence and difference of Paul in our nation if only we will share the true Jesus! If you need any change, Jesus is that Change, let no one keep in deception and He is there by your side if only you will care to welcome and acknowledge Him. If you are a Saul, you can become Paul by accepting Jesus and EVERYTHING will change not your own way but His own way, Just follow His precepts in His word (The Bible)
Donot forget, you are the Ananias in the straight street nearest to that Saul (The Adulterer, Embezzler, Thief, drunkard, Gambler, Sickle cell patient, Scammer, Swindler, Prostitute, Liar, False Prophet,) in your neighborhood. You are can be the tool to unravel the Paul in Saul. That your office, desk, talent, business, compound, peer group and professional meeting is the Damascus God has provided to unearth a Paul out of Saul.
If only we can bring Paul out of Saul, we have rectified the economic anomalies of our generation.
Our community and country cant and will not witness any change until we become our brothers keeper! How? Help a Saul to see the Paul in him by showing him Jesus, tell Jesus to him and Praying Jesus for Him.  This is the our duty as our brothers keeper irrespective of what we do, How we do what we do is our tool to make it happen.
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Julius Afolabi

PROFIT AND LOSS ACCOUNT OF LIFE

 
As a professional accountant i know that Life is a trading, profit and loss account. The question for me and you is that “Am i going to close the account of my life with a profit or a loss”.  Profits move into reserves. Time is a credible reserve for all men to determine the fate of their account balances. Reserves are meant to rescue embarrassment. How much do you have in your reserves? Life has records and books of account! hmmm…
 
Every man shall personally account for his or her self someday. Daily as we live and often as our days go by, How are are we trading so that at the end of our accounting year we can celebrate with a profit. Many people will have gross profit but will mismanage their expense and end up with a net loss. what are your official, financial, mental, administrative expenses and losses?
 
Jesus said “Of all that you have given me, i have not lost any!
Brother DOCTOR. How many patients have you lost this year? it is not only the patients that died in the process of treatment that are losses.
 
All those who came to you for diagnosis and treatment and left without the knowledge of the Jesus you carry and know because you didn’t tell them about him are capital losses that may count against you. They weren’t directed to you just for medical reasons, the Jesus in you also wanted to have a chat and diagnosis of their eternity.Most of those who will never forget your diagnosis are the ones you added the value of Jesus to! The pastor cant do it alone, your office and desk is a branch of the church! That is where to demonstrate that you love your neighbor as yourself. Diagnosis by the gifts of the spirit are superior and more durable that the theories  and permutation of medical school.
 
Every sinner is a patient that needs a physician. You are that physician that carries the balm in Gilead. Many sick person need Jesus than they need tablets and injection. Ignorance has made many to turn issues that knowledge can treat to prayer points.Many captivities are only punishment of ignorance. Ignorance is the greatest virus of well being. Hosea 4:6!
 
God saved us, our teacher may have trained us by privilege but Jesus is the reason we are not consumed. your profession is your pulpit! Your certification is an altar and your promotion is an opportunity to reach many. your position is purposeful. your knowledge, gift, talent, job and skill are you platforms to get someone saved.
 
All that we have are meant to save others. think about this and begin to use what you given to obtain what you have been promised.
 
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Julius Afolabi

TRAIN UP A CHILD

Train up a child in the way that he should go and when he is old he will not depart from it. Proverbs 22:6

It is value that makes us understand that our experiences in life are insulators of safety for the exploits of others. That our scars are to secure the injuries of others and our speed is to challenge the laxity of the many. As we grow, let us grow in value and that only shows we are able to see better and rightly.

A father is different from a parent. Anybody can be a parent but being a father is God’s prerogative. Everyone has a supernatural and natural father. We pray our father who hath in heaven and then we were born into a family where we are identified with our biological father whom we did not choose. The differential is responsibility.

God fulfilled the responsibility of a father by providing a training manual in the form a bible and in it he documented how we ought to train up our own children because they are his heritage. We are not train them our own way but God’s own way. Train up a child in the way he should and when he grows up he will not depart from it.

Mephiboseth was incapacitated by a nurse who dropped him off to fall to the ground and lost his feet. Fathers are nurses and many fathers today are like Mephiboseth nurse. However, a father who was not his parent spoke for him and he was restored to his place, the place of royalty. He sat with kings at feast. This is what a father does, trains up a child in a manner that bring them to dignity and royalty. May God grant every parent the wisdom and grace of fatherhood to nurture kings from their loins. Sperm is not a product of the excitement of ecstasy but the birth of a destiny. Mind where you spill yours, you will give account of it. Ask Onan.

Children are diverse, ideas, businesses, service, talent and inventions are children, they call them brain child or mental fertility. We must do or conduct our mental children in a manner that nourishes humanity and give glory to God. That is the way they should go and when we are gone the systems we created will still be solving the issues of humanity.

Many parents have been upgraded to fathers by taken responsibility and many have also fallen from fathers to parent by the ladder of irresponsibility. Save your child today with the rod if need be. (Proverbs 23:13) Don’t pamper a child to scatter his or her destiny. Instruction is not with money. Mordecai was a security man but Esther was not wayward! Your low income is not an excuse  to shirk the discipline of your child. Since the days America removed the bible and child spanking from the curriculum of child training, their unemployment statistics began to grow because the American children drifted into laziness, loathsomeness and latitude of attitude.

Our generation is growing out of line, parents must become fathers and fathers must instill the moral codes required to match the demands of the future. today, knowledge is on the increase but change is not happening because application is undervalued. Our children will beckon on the role we played in the degeneration of the world we have shaped.

Train up your child or children and God bless you.

Dedicated to my lovely daughter who turns 7! Daughter you are blessed beyond measure through the love of God!

Julius Afolabi

MARRIAGE AND WEDDING TIPS IN RECESSION

Prudence is superior to recession. Love is wise.  Recession should suspend your wedding!

In all sincerity, Recession shouldn’t stop your wedding if you have matured your preparation for marriage. Stop postponing your marriage if you are ripe, life is a race against time. The major factor is marrying right and Making the right decision. It is not about what people will say, it is what your experience and life will be after the wedding that is crucial. it is important not to enter marriage because of wedding or pressure, if you are frustrated before wedding, you will be humiliated in marriage. Don’t know it all, pride ushers disgraceful fall. Seek the face of God and seek counsel from spiritually matured people prayerfully.

Here are a few tips to tip off your slumber and economic fear. Wedding is only a bridge not a location!

Many people want to impress people and depress themselves. It is the marriage that matters o.
– It is not how flamboyant your wedding is, it is how blissful your marriage will be. Your wedding budget has no correlation with your marital joy. Understanding is the differential. You don’t need a deficit budget to fix your wedding, your marriage will have an unfavorable balance and then you swim into validating your decision. Debt driven wedding makes marriage a liability.
– Wedding card is a disposable, who said you can’t print letters? its an invite not a wall plaque.
– If you slaughter countless cows men will still complain. People are invited to witness not to consume. Refreshment is not 3 square meal.
– Rather than owe to fix wedding, sow a seed to seal your marriage.
– Some churches don’t take offerings in wedding ceremonies, why should officiating ministers demand honorarium? Let God honor you. Jesus our example said I receive no honor from men. John 5:41!
– Many Aso ebi don’t last beyond the wedding neither are they true symbols of family love and unity. Marital and family unity is superior to aso ebi unity. Even wicked uncles and auntys wear aso ebi.
– Engagement and wedding could be done the same day. Time is life. Merge the expenses. It will reduce accommodation expense and inconvenience challenges. Serious people are busy.
– You don’t have to buy two rings, get a wedding band. The commitment is between the couples not the world. The people who will say you don’t have an engagement ring will see your wedding band. Two rings self no be weight?
– Thank God wedding gowns can be rented but where you can afford, buy one. If you cant, rent one, after all you are not going to announce that you did. The major matter is ensure you pray fervently over the rented gown so that you don’t import the marital realities of those who have used that you may never know their spiritual and personal status. Life is deep! Some people say wedding gown are ceremonial burial garment. its all a tradition of old tale! Would the ceremonial burial gown change the eternal home of the person? It is what you did with your life and choice that matter at death. Duet 30:19. Let’s get out of tradition and face the truth.
– Be happy with those that didn’t attend your wedding but are praying for your marriage than those who attended but wish you hell in the marriage or showed up for analysis and mockery.
– Traditional rites should not be a rope of suicide, if all God who gives and sustain life is only asking for our choice to obey Him, (Ecc 12:13) why should any man compel people for excessive material demands with financial burden. Pray to God concerning what you can give to Caesar, humbly seek discounts. Ask, negotiate. Be spiritual not traditional too, because the gift of a man is a point of contact. Pray about everything!!! God will help you and grant you favor once your bed and courtship process is not defiled.

Don’t let recession be an excuse! If you can afford a colorful wedding why not but if you can’t don’t die in depression. It is marital experience that is the color of your wedding.

Purposeful Life is not for comparison, everyone has his or her lane. Don’t compare and contrast till you frustrate yourself. Life is an individual race. Every man shall be accountable for himself.

With these few wits of mine, i believe i have relieved you of the mask of economic fear!

Please share, freely contribute and comment objectively.

Julius Afolabi